About Culture

Culture is a one-of-a-kind hair care system designed for multicultural curls and unmanageable hair types. We’ve taken exotic ingredients from around the world and combined them into a unique product that cleans without over-drying, hydrates without weighing hair down, and most important, lasts all day. Finally, there’s a product made just for you that isn’t just the better alternative—it works!

Our Story

The Culture story started off like so many of the stories we hear from our mixed community. Kris Guccione, the creator of the product was a Caucasian female who had just given birth to the love of her life, Alex—a multiethnic baby. Her daughter was beautiful of course, but she just couldn’t figure out what to do with her hair!

 

The products she used were too drying. The products Alex’ “aunties” used were far too oily. And styling in general was out of the question. The issue only grew worse as Alex became a teen and grew more self conscious of her unmanageable hair, with a countertop full of products she’d tried from every other brand on the market. So Kris got to work, tracking down industry experts, testing ingredients from all over the world, and finally taking it to the lab to develop a one-of-a-kind formula. So with plenty of blood, sweat, tears and time, the brand was built, the product was packaged, and Alex finally loved her curls.

The Culture Story

Ingredients

Carefully crafted elements come together into one amazing design

Babassu oil

Babassu oil

This Brazilian oil derived from the nut of the Babassu Palm tree prevents frizzing, leaving your hair with a luxuriously smooth and soft finish.
Argan oil

Argan oil

This oil, produced from the seeds of the Moroccan Argan tree, is rich in vitamins, antioxidants and fatty acids for ultimate moisturization and hair health.
Acai berry

Acai berry

Known as the Amazon wine,Acai comes from the river regions of Pará and are filled with antioxidants and Vitamin C to keep your hair healthy and strong.
Quinoa

Quinoa

Cultivated in the South American Andes Mountains, Quinoa is a complete protein containing all eight essential amino acids for strength, shine and protection from the environment.
Sunflower extract

Sunflower extract

Sunflower seed extract provides UV protection that fights against free radicals and helps maintain the longevity of dyed hair.
Mafura Seed butter

Mafura Seed butter

African Mafura Seed butter is derived from the Trichilia Emetica tree for extra conditioning and protection.
Jojoba oil

Jojoba oil

Harvested in the deserts of Israel and Arizona, Jojoba oil hydrates dry, damaged hair and increase elasticity.
Hydrolyzed Keratin

Hydrolyzed Keratin

This highly specialize amino acid reduces the irritation of detergents and chemical processes. In turn, it increases moisture content to add luster and manageability.
Olive oil

Olive oil

Imported from Italy, Spain and Turkey, olive oil penetrates hair to nourish hair all the way to the scalp.

Testimonials

Beautifully Diverse

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